Can Wayfair Hold On to Its 5 Million New Customers?

selective focus photography of person wearing black headphone

A flood of new shoppers tried its home furnishings service in the second
quarter.

Wayfair (NYSE: W) recently announced blowout second-quarter results that
paired strong sales growth with gushing profits and cash flow. Those
impressive metrics were influenced by COVID-19-related shifts in consumer
spending patterns, which won’t stay around forever.

Yet in a conference call with investors, CEO Niraj Shah and his team
explained why they believe some of the new growth in the category will
remain even after the pandemic threat lessens. Wayfair executives also
broke down the main drivers behind the record growth quarter.

Let’s take a closer look. …

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