You can now quickly and easily transfer your listings from Nembol to any of your Facebook Catalogs, and hence list with Nembol on Facebook Shops and Instagram. No more CSV export-import.
NOTE: US sellers can also activate checkout right there on Facebook.
Transfer with Nembol your listings from Shopify, eBay, Etsy, WooCommerce, PrestaShop straight to your FB Shops or Instagram posts.
1. What are Facebook Catalogs?
Facebook Catalog is the container of informations about your products, that Facebook requires you to use as a base to run e-commerce advertising on both Facebook and Instagram (it is a concept similar to Google’s Merchant Center).
Starting in 2020, Facebook Catalog can be used also to sell your items directly on Facebook and Instagram.
Facebook gives you a tool to manage your Catalog, namely Catalog Management.
Catalog Manager allows companies to store a catalog of their products to then use in social media ads and direct sells.
Here’s what you set up:
Add and manage inventory information, such as titles, descriptions, images, variants, prices, and other stuff. You can create products one by one, or in bulk (using Nembol).
Manage accesses to the catalogs so that your coworkers can modify it.
Create a catalog for as many items as you want. You can also have multiple catalogs.
Set up a local catalog for different languages and countries.
2. What can you do with a Catalog
Once you’ve added items to the catalog, you can use it for multiple purposes, including:
Shopping on Instagram (restricted to products): you can tag products on Instagram posts or stories, people can tap on tags to access more information about the items.
In the US, people can directly buy your products on Instagram, through the checkout process.
In order to be able to set up Shopping on Instagram, and create shoppable posts, you need to connect your catalog to an Instagram business account.
– Read more: Promote your products on Instagram, use Nembol
Dynamic Ads: Dynamic Ads are ads meant to retarget those people who have already viewed or looked up for your products online. Dynamic ads create matches between catalog items and events from a Facebook pixel or SDK, which is a snippet of code installed on your website or app.
Collection ads: a collection is an advertising format that shows four catalog items under a main image or video. People can tap on articles to find out more or search for similar articles.
3. How to create a FB Business account
To start using Catalogs, first you have to create a Facebook Business account (if you don’t have it yet).
Lastly, confirm your account by clicking on the link provided in the email that Facebook will send you.
Once you have your Facebook business setup, visit “Catalog Manager” and create one or more Facebook Catalogs.
Each catalog is a container of products, which you can associate to a Facebook venue or Instagram account. You can have several catalogs in your Facebook Catalog manager, and when you create each of them, you can choose where you want each product to link, currently you have three alternatives:
Checkout on Facebook (only US-bases businesses at this time – Sept 2020)
Link to your external website (for instance your WooCommerce or Shopify or eBay cart)
Link to Facebook Messenger or Instagram Direct, if you just want to have a conversation with your clients.
Once you have at least one Facebook Catalog active, you can login to your Facebook shops account in Nembol. Please beware that Facebook shops is a different channel from Facebook pages (see screenshot below).
Inside Nembol, you can choose inside what catalog you wish your products to be listed. You do this in the settings, and you can later change it as many time you want each time you need to list products on a new catalog. Just note that you currently cannot list a product from Nembol to more than one Facebook Catalog, but Facebook allows you later to assign products to several catalogs from inside the Catalog Manager.
Once you save changes, the process is as simple as for other channels:
Select one or multiple products in Nembol
Wait a few seconds and click on the eye icon to see the results
Once this is complete, your catalog has to be approved by Facebook, which happens pretty quickly, and will be published your your Facebook page and Instagram account of choice. Good luck!
What Facebook Catalog, Shops, and Instagram do not have
Facebook currently has no inventory management, therefore there is no inventory sync with Nembol and other connected channels.
FB catalog does not allow product edits. Therefore once you list a product with Nembol, even if you edit it in Nembol or in Shopify, it will not change inside your Facebook Catalog: you have either to edit it inside Facebook Catalog, or to delete and relist it.
What are the constraints we found till now
Your must have a brand or a barcode
Pictures need to be at least 500 pixels wide.
Stay tuned because we expect FB Catalog to evolve in the next months. Have a great rest of the day.