As research uncovers more therapeutic properties of CBD, the user base has hit an all-time peak. But with numerous manufacturers jostling in a cut-throat CBD market to get consumers’ attention, it’s hard to know what might be best for you, or even how to spot fake CBD from the real deal.
From about half a billion in 2018, the US CBD consumer sales of CBD is set to hit 1.8 billion USD by 2022, says Statista. This leaves potential consumers with a confusing lot of products from different brands. Among them, a number engage questionable practices to slash production costs and maximize profit so when navigating through the overwhelming options, it becomes difficult to spot fake CBD from quality.
Here, we’ll list all the ways in which a manufacturer may be deceptive in their descriptions or marketing and how to tell good quality CBD from products best avoided.
CBD On Amazon
Although online platforms like Amazon help you get more information and discover the best deals, the truckloads of options on their search results can leave an average CBD buyer even more confused.
Worse, marketing platforms through Amazon have strict rules, making it difficult for consumers to tell what they are buying. For instance, vendors are not allowed to mention CBD on their products.
- Quality products with genuine claims
- Fake CBD products with bogus medical claims to swindle unsuspecting buyers
Why should you watch out for fake CBD?
When scouting for CBD oil, purity and safety are chief factors to note. Should either of these elements be compromised, the effect could be dangerous. Sadly, many CBD products contain often superfluous ingredients which make them potentially harmful.
Such compromised products may contain:
Some CBD products feature different health-threatening additives. For instance, Vitamin E acetate is a dangerous additive common in CBD e-liquids. For oral products, sweeteners, propylene glycol, and artificial colorings are typical ingredients.
When ingested, these additives can cause a range of health concerns in users.
- Heavy metals
Scientific evidence establishes hemp as a known bio-accumulator. That is, it quickly absorbs compounds, including high-toxicity ones like heavy metals, from its growing environment.
Therefore, many experienced growers prefer farming under controlled temperatures indoors to reduce their herbs’ exposure level.
To bypass such additional expenses, unscrupulous growers expose their yields to dangerous chemicals lurking in the typical outdoor grow environment including potentially toxic atmospheric interferences and poor soil conditions. Of course, unsuspecting customers are at the receiving end of such consequences.
5 Ways To Spot Fake CBD
- Bogus content claims
Currently, Amazon lists a disturbing lot of hemp products with bogus claims. Click away from a 30mL-sized hemp bottle with a 140000 mg (140 g) content label. This is unrealistic and most surely inaccurate.
You can also find some distortions and inaccuracies on the labels themselves.
Some products use names similar to popular brands as well as mimic the packaging of top sellers to confuse consumers. Such differences may be tricky to spot, except with close and detailed inspection.
- Third-Party Lab-Test Result Is A Must
The test produces a result known as the Certificate of Analysis (or COA), which itemizes a CBD product’s actual ingredients (and concentration).
Basically, COAs investigate a CBD product’s chemical profiles and compares them to what the label says, thereby verifying the label’s accuracy – or inaccuracy.
Every top brand knows the importance of a COA. The certificate is a thing of pride among reputable manufactures so it’s never hidden. You should find them on products or their website.
If you find none, feel free to ask, but don’t be strung along. If they can’t provide it, or list excuses as to why it’s unavailable, move on to another brand.
Pro tip – Ensure the COA is one issued no older than 1 year and has the batch number of the product you’re buying.
- What’s on the ingredient list?
While quality products usually mention just carrier oil as ingredient, “fake” products may print a long list of compounds with bogus promises to charm unsuspecting users.
- CBD isn’t cheap
From preventing environmental contaminants by maintaining best growing practices to the rigorous extraction process and then third-party lab testing, packaging, and marketing, there’s nothing really cheap about the CBD oil production process.
In the world of CBD, cheap and quality rarely meet.
If an offer looks too good to be true, it probably is.
- Check for product reviews
Users’ reviews hint at what to expect from a product. Being a collection of users’ experiences on a particular product, you can make a more well-informed decision by browsing through product reviews.
When scrolling down the list of “CBD products” on online platforms like Amazon, remember there are as many fake products as genuine.
Thankfully, the tips above should guide you from the fakes and help you make a worth-while purchase.
If you still don’t feel safe surfing the internet for a product, feel free to check out our store at Envy Hemp where we provide 3rd party COAs for each product.
As we anticipate the FDA’s regulations, let’s stay enlightened and sanitize the CBD community.