Koios Beverage Corp (OTCMKTS:KBEVF) expands its presence in Texas by entering a pact with a chain of big pharmacies – Drug Emporium.
Around 29 million people reside in Texas. Beginning this month, Koios expands the reach of its flagship brands in Texas. Fit Soda functional beverages and KOIOS nootropic beverages will be available in Drug Emporium’s select locations in Texas.
Fit Soda in HEB stores
Drug Emporium will offer Fit Soda and nootropic beverages of Koios in its more than 100 HEB stores in Texas. Also, the company will carry the KOIOS nootropic beverages in all locations of Matherne, the supermarket chain in Louisiana.
Koios sustained its relationship with regional grocery chains to improve the presence of its beverage products.
The recent tie-up with Walmart, the national banner retailer, and a drug chain – Drug Emporium, favorably positions the beverages of Koios and boosts market share significantly. Koios currently sells its beverages through over 4,000 stores across the US.
Established in Ohio, Columbus in 1977, Drug Emporium added over 140 stores under the banners like Vix Drug Stores, F & M Super Drug Stores, and Drug Emporium. It also operates 50 franchised stores.
It is the first drug store to offer products online in 1997 to integrate licenses for filling prescriptions and retail operations. The drug chain, which became bankrupt in 2012, came out of bankruptcy and commenced its operations in 2019. It is gaining an advantage by carrying unique products to satisfy the demand from customers. The Fit Soda and KOIOS nootropic beverages are sold through store-in-store locations of Drug Emporium.
Inks a distribution deal with NewAge
Koios entered a distribution pact with Denver Colorado-based NewAge Inc., which engages in the wholesale business of snacks and beverages.
NewAge offers DSD (direct store delivery) services for beverage brands across Colorado, mainly in the Front Range region. The alliance with NewAge helps to improve the footprint of Koios in Colorado.
As per the terms of the pact, NewAge will engage in distributing FitSoda and KOIOS nootropic beverages of Koios.
Koios expanded its presence in 2021 by engaging local grocery stores in Massachusetts, Louisiana, Utah, New England, Oregon, and California.